Problem and Solution statement

ProWrite® – Problem and Solution statement

Business writing is seldom very effective

In all its disparate forms, writing, or at least good writing, has one common denominator: it seeks to make you think, read, or act differently.

Writing seeks to tell a story, prove a point, or bring about a new understanding. Obvious though that may seem, my experience has been that it’s really the largest divide between good writing and bad writing (and we all have both read and produced our fair share of bad writing).

No matter how elegant your prose, perfect your grammar, or brilliant your metaphors, if I as the reader finish the piece and am not compelled to somehow be different, there’s been no great effect on me.

On the flip side: we have all read some poorly-written, error-rich pieces that somehow managed to make a compelling point. Mistakes aside, we still rather read that than just well-crafted diversions any time. Writing can be a method of entertainment, but truly great writing compels the reader to take note, and take action.

ProWrite teaches you effective business writing skills hands on

ProWrite is the solution to the business writing problems that every organization faces. The primary course objective is to teach participants to write so that the reader initiates the action the writer desired to effect. Other course objectives are to:

• Improve understanding of how to target your audience. Many business people don’t realize the importance of targeting their readers. They write vague business letters and memos that simply miss the mark. We show you how to target your writing for maximum impact.

• Give purpose to written communication. Business writing often fails because it doesn’t “go” anywhere. The aim of business writing is to bring about some kind of action or effect. When the writer writes without a clear purpose, there is nothing to ensure that the intended effect will result. Our course enables you to identify your purpose and gives you the skills to achieve it.

• Provide better organization skills. If a message is poorly organized, the reader might misinterpret it, and even doubt the writer’s effectiveness as a communicator. The message will not get the attention it deserves, and the action the writer wished to bring about will not happen.  Writing ‘is like driving: you need a “map” to get you where you want to go.  With our help, you will learn to formulate strategies that will make your messages sparkle with clarity.

• Teach appropriate expression. In business writing, the wrong tone or style can confuse the message. Even worse, such mistakes can lead to anger, hurt feelings, or a public relations fiasco. There is a proper style and tone for every message. Effective business writing teaches you how to find your style and tone and how use it.

• Maximize writing efficiency. Writing that is redundant or ponderous is inefficient for both the writer and the reader, and usually ends up in the wastebasket. Readers’ time is valuable, and they don’t want to waste it trying to make sense of unreadable documents. We know the pitfalls of inefficiency and show you how to avoid them.

The effective gain in productivity is measured by enhancement in one’s Clarity Index (CI). During the workshop participants exercises their writing skills and their CI is measured. The CI usually drops by 40-60%, which means their writing improves by more than 100%!